ather digital
Digital asset trading technology, built for institutions
Ather helps expertly navigate the entire digital asset trade lifecycle on a single platform with best-in-class execution, reporting and analytics. Ather’s solution includes direct market access to major liquidity venues, smart order routing, comprehensive reporting, trade cost analysis tools and Node infrastructure & colocation
Brand & design system
In greek mythology, ‘aether’/‘æther’ is the personification of the bright upper sky.
A rising sun in the sky. The blue color inspires trust, loyalty, wisdom, confidence and stability while keeping a clean and fresh look, true to the brand meaning. The A form of the Ather logo is also in the shape of an arrow pointing up - which conveys positivity and upwards movement.
Using a constant theme of the radiating light of the upper sky across all components in both dark and light modes.
UI DESIGNER
BRAND DESIGNER
VISUAL DESIGNER
SITEMAPPING & WIREFRAMING
In the initial phases of building the Ather Product I solely focused on the structure and arrangement of the grids, tables and charts. Working with these data heavy components almost like puzzle pieces to create layouts that would be the easiest to visual digest and quick to maneuver.
THE PRODUCT
THE PRODUCT
Ather’s core value propositions ‘Direct market access to major liquidity venues’, ‘Smart order router’, ‘Comprehensive reporting’, ‘Trade cost analysis tools’ and ‘Node infrastructure & colocation’ wrapped in a new aesthetic through a brand first approach.