BADGER AGENCY REBRAND

BADGER & WINTERS TO BADGER AGENCY.

Badger Agency is a disruptive, award-winning advertising agency located in New York City. This project entailed the complete rebrand of this agency from Badger & Winters to Badger Agency. This included a new logo and brand book, website redesign and revamped socials. The new branding exudes a feeling of bold and soulful expression just like the agency culture.

BADGER AGENCY

BADGER AGENCY

The new branding utilizes a diverse range of ‘B’ letterforms to bring to life the idea that each person at Badger Agency creates and leads in their own unique way. The B letterforms act as dynamic and ever -changing design accompaniments to the minimalist, type driven primary logo.

BADGER AGENCY BELIEVES THAT TALENT AND IDEAS HAVE NO BORDER.

It stands firm in their belief that world-changing ideas can come from anyone and anywhere. This is brought to life visually through the UI/UX design and overall in the new branding, showing how the designs will be unpredictable and fresh, flexible and surprising.