MAISON LUXE
AN APP THAT BRINGS LUXE RELAXATION SERVICES AT YOUR DOORSTEP
We all lead very stressful lives on a daily basis, but when do we give ourselves the time to care for our mind and body, and truly de-stress? Massages and other spa treatments are forms of self love that are required more than you know, to improve your physical and mental health. Maison luxe is an introductory app that aims to bring exquisite spa services at home with trusted practitioners. It aims to enhance your home spa experience through a personalized curation of services specific to your needs.
MAISON LUXE
MAISON LUXE
PAIN POINTS
People do not have the time to pamper themselves
Spa services are extremely expensive for people to actually be able to use frequently
People find it confusing as to what spa service they really need
There aren’t too many options for specific, customizable services
There is often discomfort and caution linked with random and unknown masseuses and practitioners
VALUE PROPOSITION
Maison Luxe brings luxury and relaxation to your doorstep with just a few clicks, offering exquisite professional services conveniently and easily. Be able to unwind and enjoy your customized spa experience like never before with handpicked practitioners equipped with everything you need. Unwinding and letting go just got a lot easier.
PERSONA
AGE: 30
LOCATION: New York City
OCCUPATION: Financial Consultant
PERSONALITY: Loves to work, easily stressed and very ambitious
INTERESTS: Her job, her family, the outdoors, traveling, yoga, and self care
LIFESTYLE: Overworking on most days, with irregular hours of sleep and high stress. Weekends spent with friends or working.
HEALTH: Young and physically fit but has constant body pains, headaches and fatigue due to long hours spent on a desk in front of a screen.
GOALS AND NEEDS: Always in need for care and rejuvenation in a time conservative way that fits with her schedule.
INITIAL WIREFRAMING
Using Figma to test out the app task flows and core features.
BRANDING
This app uses a muted, sophisticated color palette of soft brown, cream, and white and black strokes or accents. This is paired with sensorial photography of textures that match the color palette and still live within the luxurious look and feel. The logo and graphic elements utilize the arch shape which in architecture represents the elevation of the spirit and the mind towards a higher ideal. It also is to give reference to a window, to call out to this luxury experience that you can have from your own home.
