WELLA

To introduce Wella Professional’s new WELLA Ultimate Repair product line, we created the bold and powerful RED campaign which brings to life the core feeling of using Wella - LEGENDARY.

MAKE IT LEGENDARY

The campaign embodies the strength, confidence and beauty - the legendary feeling of a WELLA hair day.

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MIRACLE HAIR RESCUE

The hero of this entire campaign is the Miracle Hair Rescue, A hair repair treatment that helps reverse hair damage in 90 seconds. This luxury leave-on spray—powered by Alpha-Hydroxy Acid (AHA) and Omega-9—detangles wet hair and strengthens, smooths, and rebuilds hair inside and out. Transformative results after just one use.

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ultimate repair

We also dedicated a series of tutorial videos for our hero product of this campaign - the ULTIMATE REPAIR Miracle Hair Rescue.